We really enjoyed this project. The client really knew exactly want they wanted and we knew what we needed to do to pull it off. It was a good time doing what we love.
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The client desired a logo that would be used on a wide range of products and media. They wanted their logo to reflect the strength and hope of Christ for those who need a firm foundation without being overly complicated as an icon.
We created a logo that exemplifies strength, as the weight of God’s heart is heavy for the lost in unchanging love. This is illustrated by the end of the anchor curling up into a heart shape and becoming the source of the light of the world. We wanted to make a logo that was powerful, simple, and not overly religious in its design so that it can speak to all individuals in order to accomplish it's mission in reaching all people.
