The process was really fun, mostly because it involved Tyler actually using some of their product in his hair. He said it smelled really tasty.
///////////////////////////////////////////////////////////////////////////
Fruit of the Vine is a new hair care company that wanted a logo designed that directly reflected the ingredients of their products. They used a lot of organic products and real fruit pieces in their hair care. They told us their products were so organic that they were also edible.
We developed a logo that looked more like a smoothie brand than a hair care product. We wanted the consumer to realize how rich, natural, and fresh Fruit of the Vine is for hair care.
