The animation piece of PyroBlu was fun to tackle. We wanted to portray the brand as mysterious, stoic, yet dynamic and passion igniting. Fluid dynamics were used for the flame to merge a believable and accurate representation of the mark. One of the more interesting tasks was getting the blue flame to blow in the right direction, keeping it alive for an extended time, and still having enough dynamic turbulance to avoid looking like a candle... not enough air and it died, too much air and it blew out.
We wanted the website to be really vibrant, with the logo as the dominating element on the homepage. The actual name of the client was important, but we wanted people to remember Pyroblu above all else.
The business cards and promotional pieces had to have a solid attractive design. Many venues are filled with various artist promos, so we had to make his brand stand out of the crowd.
We took to the drawing board, literally. Prior to the logo being developed, we carefully thought out how it would unify aesthetically on various forms of media. We had to think about how strong each piece would be alone and next to each other.
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After a number of successful art shows and photo shoots, Donald contacted us about branding his company. It was unique in that it combined traditional art and photography. He wanted a symbol, something he could mark on his art pieces as well as leave on advertisement and promotional materials. The logo he wanted would have to be professional and experimental like the flavor of his artistic creations.
We started by designing a logo for him that could be used in multiple ways. It could spell out PYROBLU or the letter O that contains the pyro symbol with the flame could stand alone. He really liked that idea, so we pulled the concept into His business card as well. We added a spot UV to the symbol and fire on the business card so that would reflect in the light and give a metallic feel to the viewer.
The website included an intro-animation and an experimental, fully-custom picture gallery created to his liking. The Flash gallery used a brand-new 3-dimensional interface for navigation and displayed the picture's mood by dynamically calculating the photo's average color and engulfing the background in it.
