Our friends over at Digital Population asked us to help take R&B superstar Usher Raymond and Scooter Braun's Schoolboy Records joint venture record label, Raymond Braun Media Group, logo to the next level. The idea was to take their static 2D logo into 3D and create a cool animation for use in several mediums. With the rising success of RBMG, with artists such as Justin Bieber, we were excited to have the opportunity to work on such a high-profile entertainment project. The key to this process was capturing a fresh, glamorous, powerful, yet classy rendering and animation. We had a very short turn-around time to make this happen, and produced three different options for Digital Population and RBMG to choose from.

The client was thrilled with the results - in fact, the new version of the logo is the primary version used across RBMG promotions.