One of the keys to making The Church at Indy's logo animation work was to visually separate some core elements of the piece and find how they unify in motion. The goal was to make the church feel established, but make the matching red 'Indy' elements be dynamic, set ablaze, and mobilized.
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The Church at Indy wanted a logo that was timeless, trendy, and memorable. They wanted it to represent unity and hope for the city of Indianapolis. The Church at Indy also wanted a simple informative web site launched as well to promote awareness of their unity project.
A logo was created that combined the skyline of Indianapolis and the roof of a church. The red band across the sky symbolized the upward call of all the churches in Indianapolis under one unification: the cross. Serif and sans serif typefaces were combined to compliment both the modern feel and the text of the Bible, combining somewhat ancient with contemporary. We also followed the same style and brought it into the web site.
